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What do you do when voters have stopped listening?
Tuesday, 17 March 2009 03:26 | Written by Graham Young

Ad_Approvals.jpg

This table shows the response to the various ads expressed as an increase or decrease in support for the government. The ads themselves are inserted at the bottom of the post, with links to individual posts which briefly discuss each of the ads and provide verbatim comments from respondents about them.

The amazing thing is that all of the ads result in more people being less-likely to vote for the government than the reverse, and that the ALP ads are better at this than the Liberal National ones.

Apart from LNP supporters, the group most likely to react strongly against them is the “Swung” voters, which means that whatever swing is in place (and it looks like being in the order of 5 to 7 percent) is likely to stay in place.

Greens voters react differently, with the effect of the ALP ads on them being mildly positive for the government, while the LNP ads were negative. The same is true for voters who say they are undecided.

Analysis of the ads

Whingeing Wendy again

Wendy.jpg

Keep Queensland Strong

Strong.jpg

Laborfile

Laborfile.jpg

Up to their old tricks

Tricks.jpg

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Comments   

 
0 #1 Comment — Joe Public II 2009-03-17 09:04
They all look pretty average compared to one really good non-party video now runnign around.

Best election "theme' since 'It's Time'

:-)
 
 
0 #2 Comment — Joe Public II 2009-03-17 09:04
They all look pretty average compared to one really good non-party video now runnign around.

Best election "theme' since 'It's Time'

www.youtube.com/.../
 
 
0 #3 Comment — Geoff Thomas 2009-03-19 00:47
The video? Hardly non party, as it simply yells the liberal spin louder, without yelling any of the labor spin as a balance.
However the comment about people having stopped listening deserves at least the comment that neither party is really saying much and perhaps folk have ascertained that that is the case, - the parties therefore need to start actually saying something real rather than cliches and spin.
Perhaps however they feel an electoral campaign is not the place for honesty and information, hence the normal Oz negativity for pollies generally.
Cheers,
Geoff Thomas.
 
 
0 #4 Comment — Paleoflatus 2009-03-19 22:00
John Howard, together with Bush and Blair, did a fabulous job of destroying the credibility of politicians. They raised our awareness of the problem and nobody seems yet to have done anything to demonstrate why we should believe anything politicians say.

I like the quote that you should never believe anything until it has been denied by a politician.